The Story Behind Bee Cheng Hiang
Bee Cheng Hiang is more than just a 'Bakkwa' company. Our vision is to be Asia's leading food company, providing quality products and services to the global market. Our Bakkwa are made with 100% natural ingredients, with no added preservatives, meat tenderiser, artificial colouring, flavouring and MSG. In a world where food safety is of utmost importance, our customers can enjoy our products with a peace of mind.
This has remained true since our inception in 1933.
Today, with multiple outlets across the region, we are committed to our mission to be the best at helping people experience and share enjoyable moments in everyday life.
The Heritage
Bee Cheng Hiang started in Singapore in 1933, where an enterprising street hawker peddled the streets of Chinatown selling freshly barbecued meat. Business was especially brisk during festive seasons for this high quality traditional delicacy, which Mr Teo Swee Ee introduced as 'Bakkwa'.
Through his passion for calligraphy and divination, he created the Bee Cheng Hiang brand name, 美珍香.
Each character in the Bee Cheng Hiang name is composed of nine calligraphic strokes, signifying (in Chinese) brand longevity and a representation of the Bee Cheng Hiang experience. Visitors are warmly welcomed by the appearance and aroma of our Bakkwa when they come to our shops.
美 (视觉) - Appearance
Barbecued to perfection, our tantalising Bakkwa is a feast to both the eyes and stomach.
珍 (味觉) - Flavour
Our tasty Bakkwa leaves you yearning for more with its deliciously delectable taste.
香 (嗅觉) - Aroma
What's good food without the accompanying aroma? The irresistible piquant essence of our Bakkwa complements and accentuates its great taste.
Product Philosophy
Unchanged since 1933, our recipe retains the traditional Bakkwa taste and is uncompromising in quality. Our Bakkwa are still handcrafted over traditional bamboo sieves; that is why no two pieces are exactly the same.
We are consistently recognised as one of Singapore’s Food Safety Partners by the AVA. Bee Cheng Hiang's production process has been awarded ISO 9001 certification and we are HACCP certified. We believe our success rests on our exacting requirements for the production of our products and high standards of hygiene.
Our Corporate Vision and Mission
Vision
To be Asia's leading food company; providing quality products and services to the global market.
Mission
To be the leader in the retailing, franchising and distribution of Bakkwa. We shall work relentlessly towards our corporate vision to be Asia's leading food company in the international arena.
Bee Cheng Hiang believes in constant improvement and quality to become the leading player in Asia's highly competitive food industry. To reinforce this leadership, we are fully committed to our value proposition of providing quality at its best. To achieve our vision, we shall strive for:
• Leadership position in the region with quality products.
• Expansion into new markets globally.
• Strategic and efficient management.
• Continuous improvement to exceed customers' expectations.
Bee Cheng Hiang Milestones
Celebrate Bee Cheng Hiang's achievements since 1933!
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Bee Cheng Hiang Around The World
In the News
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